Not the coffee but a lot happened over a cup: Yewale Amrutatulya


Have you ever think why these newly introduced Chai Tapris in Nashik (or we should call it ‘outlets’ as they are more sophisticated) are called ‘Amrutatulya’ and not Chai Tapries? As we dig into the history, Pune was famous for Chai since early 19′ and was known as ‘Chai town’ for localities’ eternal preference for tea over coffee. The first Amrutatulya opened around the 1920’s and the journey is now withstanding the city’s coffee culture with around 300 odd Amrutatulya on every nook and corner of the city.

To celebrate their love for chai the phrase amrutatuyla got coined. Now Amrut means nectar and Tulya means equal, thus making it equal to the holy drink, punekars kept sipping the amrutatyula since generations. This evolving trend of Amrtutatulya seems to be got on the Nashik city too wherein all these Amrutatulya outlets are mushrooming the city one after another, Pioneer of this trend is the famous “Yewale Amrutatulya”

The founder of Yewale Amrutatulya, Dashrath Yewale used to sell milk for a living since he was just 16 years old. With the time he thought of setting up a tea stall for extra income and ‘Yewale Amrutatulya’ was born. Though the journey of Yewale Amrutatulya was fairly modest until the first generation, the second generation took it to the next level, In the era of scaling up, Yewale leveraged their goodwill, brand value and jumped to the franchise bandwagon. This move was a little skeptical since there were hundreds of local tea vendors were ready to compete with this newborn venture. However with their tea only approach and word of mouth they have achieved, what seemed impossible.

So when they opened their first outlet at Gangapur Road in Nashik we couldn’t resist ourselves but to hold their freshly brewed tea on the first day. They are moving ahead with Chai only approach. So there’s just one option on the menu, just one! No complications (no half, full, black, cut), simple pricing, and decent and consistent taste have started attracting a bunch of customers since day one. Also unlike chai tapris, the quintessential cutting cups are replaced by their signature merchandise cups which are easy to hold and gives a warm homely feeling.

Yewale Tea is fairly decent and contains a good proportion of all the ingredients, the unique flavors that they have developed have a strong hint of elaichi and few other ground spices. Though there are no variations in flavors are available their elaichi flavor tea was not suitable for our taste which is accustomed to lemongrass/ginger tea we have drinking since ages. However, most of the other folks around us seem pretty happy with the overall taste. Though this trend of amrutatulya might deter crowd which still prefers their own chai tapris, Hope this Amrutatulya will survive throughout the city.

This was our take on the chai, try out yourself and let us know about your feedback, or share your favorite chai tapris in the comment.

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