The country’s most gorgeously situated; eagerly awaited Gourmet World Music Festival went several notches higher in its 9th edition this year! The festival saw over 10,000 people who had a weekend to remember and this year was a grander production with even more amazing memories.
SulaFest party goers enjoyed a mega-mix of great music, wine, drinks, gourmet food, fashion, shopping and more at the idyllic environs of the scenic vineyards.
The Cat Empire made their India début and rocked the stage on Saturday – on Sunday Kailasa set the stage on fire performing two songs from their soon to be released album – Kailasa IshqAnokha.
The Atmapshere stage saw a record turn-out during the world renowned Edo Imbernon’s electrifying act.
VERO MODA launched its Spring Summer Collection 2016 at the fest. Anushka Manchandagave the audience an extra fashionable performance as a showstopper.
75% artists from this year’s line-up were international. Festival headliners THE CAT EMPIREgot the crowd dancing to their tunes with their energetic performance under the Sula sun – from their soon to be released album ‘Rising with the Sun’!
On the Main Stage: THE CAT EMPIRE (Australia | Ska, Jazz, Funk, Rock, Latin), KAILASA (India | Indian, Fusion, Sufi), BALKAN BEAT BOX (Israel | Balkan, Gypsy, Electronic), DUB INC (France | Dub, Reggae), SUCCESS (France |Electro-Rock), MADE IN BARCELONA (Spain | Latin), DELHI2DUBLIN (Canada & India | Dhol, Celtic, Fusion, Pop), REGGAE RAJAHS(India| Reggae, Dancehall), MADBOY/MINK (India | Electro-Swing, Funk, Pop), TRIBAL FLORA (India | Psychedelic, Percussion, World), RODNEY BRANIGAN (UK | Rock n’ Roll, Blues, Country), and AQUA DOMINATRIX (India | Dark Pop, Dream).
Back and way bigger this year and shifted to midst of the vineyards was the Atmasphere stage where super cool DJs were seen spinning some incredible underground music. Headlining this stage was one of the world’s most sought after underground artists EDU IMBERNON (Spain/Ibiza) | Deep House, Progressive House).On the Atmasphere Stage: EDU IMBERNON (Spain/Ibiza), LUNA CITY EXPRESS (Germany), RIK WATTS (Netherlands),BONO GOLDBAUM (Austria), O-BE (Spain/Ibiza), SASHANTI (Russia) and WHOSANE AND ANASTACIA (India).
The whos-who of the celebrity circuits attended SulaFest. Narendra Kumar, Mona Juneja, Yash Birla, Ishita Arun, Arjun Khanna, Kim Sharma, Malini Aggarwal, Malavika Sangghvi, Devieka Bhojwani, Aparna Badlani, Sameer Daddy Malhotra and Pralad Kakkar to name a few.
Rajeev Samant, Founder & CEO, Sula Vineyards says, “What an incredible vibe! More than 10,000 fest-goers had the time of their life, showing why SulaFest is the country’s most eagerly awaited festival weekend. Next year, is the 10th SulaFest and we promise a line-up better than you have ever seen in India.”
Cecilia Oldne, VP – Marketing, Sula Vineyards says,“Wow – this is by far our best SulaFest breaking allrecords! Cheers to the team who made this happen, all our amazing partners for sharing the love and of course all the artists for creating magic on stage! The amazing crowd completed the vibe – what a beautiful weekend under the Sula sun!”
Commenting on the association with SulaFest,Vineet Gautam, Country Head, VERO MODA says, “Weare thrilled with the sheer number of people we saw at SulaFest this year! It just keeps getting bigger and more interesting with new elements being incorporated in every corner of the fest. This year too, we launched VERO MODA’s Spring Summer’16 collection here and are completely overwhelmed by everyone’s response. To add a dash of innovation, we also brought alive the proposition of online shopping with interactive kiosks showcasing www.veromoda.in! We had an awesome time and hope to come back next year with much more to offer.”
“London Dairy association with SulaFest has been a resounding success. We are overwhelmed to see people queuing up to sit at the London Dairy Throne of Indulgence and perform the Jar of Indulgence activities with élan. SulaFest was a great platform to launch the ice cream – wine paired recipes especially curated by the London Dairy Chefs and we are enthused with the SulaFest revelry and London Dairy indulgence is a great partnership and we hope to make it better with each upcoming event.“ said Shweta Srivastava, Head Marketing, London Dairy.
Brightening up the weekend was the SulaFest Bazaar with a selection of fun items for sale.Foot massages, tarot reading, grape stomping, and a variety of other activities added to the fest-feel.
The newly revamped and extended Tasting Room along with the rustic Tasting Cellar and the VIP Tasting Room was exciting as always with special tours and tastings given to all the wine enthusiasts.
The newly launched Brut Tropicale, the popular Riesling, limited edition Rasa Shiraz and Rasa Cabernet were favorites!
Apart from wines from the vineyards of Sula, fest-goers also enjoyed a wide selection of drinks from around the world, many brought to India by Sula’s import arm Sula Selections
Hardyswas on board as a wine partner and Asahi Super Dry Beer, Cointreau, Grant’s Family Reserve Whiskey, Jägermeister, Jack Daniel’s Old No.7 Tennessee Whiskey and Stolichnaya Vodkawere also present to ensure no one went thirsty!
The likes ofOlive, Woodside Inn, Maroosh, Puffs & Roll, Makaloo and Prahlad Kakkar/Shankar Bhojnalay and served up great food to go with the wines. At the popular Soleil by La Plage, Chef Morgan Rainforth had prepared a special menu with organic produce from Sula’s very own farms, offering a sit-down gourmet dining experience like no other.
Tent City –where one could camp out amidst the cool vineyards was doubled from the year before and was also a huge hit!
As always, SulaFest goes out to benefit locally based NGO’s and non-profits–Sharan and Awas (animal welfare) and Hausla (special needs’ children). This aligned with Sula’s long-standing commitment to give back to the communities and causes in need.
About Sula Vineyards:
Sula Vineyards is by far India’s first choice in wine. Sula’s award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported throughout the world.
The company is also a leading wine and spirits importer, with Sula Selections, a portfolio of prestigious brands like Remy Cointreau, Hardys, Ruffino and Asahi.
Sula is also a pioneer in India’s wine tourism opening the country’s first winery Tasting Room in 2005 and first vineyard resort, Beyond by Sula, in 2007. With over 200,000 visitors last year, Sula is one of the most visited wineries in the world and the #1 spot where Indians first taste wine.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture and support the local rural economy. Sula is well on its way to becoming one of the world’s most sustainable wine producers.
For information on the entire Sula brand portfolio, visit www.sulavineyards.com
About VERO MODA:
The story of one of Europe’s largest clothing brands began in 1987, when Bestseller launched VERO MODA – a high quality clothing line with the latest looks at just the right price. VERO MODA’s healthy and successful start provided a solid foundation for the continuing expansion and success of the brand. Since its commencement, VERO MODA has become synonymous with contemporary fashion and designs, which young women across the world desire. VERO MODA India currently has 61 stores and 114 shop-in-shops spread across the country. Now, also shop at www.veromoda.in.