Sula Vineyards, India’s largest wine producer has just become the first national wine brand to be listed with TASMAC – The Tamil Nadu State Marketing Corporation, marking its much-awaited launch in the state. Raising a glass to the good news, the brand will now be available in wine shops across Tamil Nadu.
As a rule, all brands of alcohol need to be registered with TASMAC in order to be available at any wine shop in the state. Owned by the Government of Tamil Nadu, TASMAC has a monopoly over wholesale and retail vending of alcoholic beverages in the state of Tamil Nadu. It controls the Indian Made Foreign Liquor (IMFL) trade in the state and thus is an essential step towards Sula Vineyard’s future plans. As one of the top alcohol consuming states in the country, this step opens great avenues for the brand through TASMAC.
Mr. Rajeev Samant, Founder & CEO, Sula Vineyards shares, “ We are absolutely excited to be the first and only national wine brand to be associated with TASMAC and offer our wines in the state. As the most integral channel In Tamil Nadu for any alcohol brand, TASMAC will ensure that our wines are available to the entire state. It is a true accomplishment for the brand and I am glad to spread the Sula cheer to Tamil Nadu.”
With a legacy of producing India’s finest wines, Sula Vineyards is a brand that is synonymous with all things wine and more. Working towards the goal of offering their best to the state, Rajeev Samant and his team’s endless efforts have finally succeeded as Sula Vineyards becomes the first wine to be listed with TASMAC.
The premium and sparkling range will be offered for the first time through retail and is a big win for the brand who is a pioneer of the wine industry in the country and holds over 60% of the market share. Tamil Nadu holds a great potential and has a large number of wine enthusiasts who will now be able to enjoy the wines following ease of access.