Nashik: Sula Vineyards, India’s largest and most awarded wine brand brings Kādu – India’s first wildlife wine to Maharashtra. Kādu, (pronounced Kaa-du) is India’s first wine for a cause, is dedicated to supporting tiger conservation in the country. As one of the most sustainable wineries in the world; the brand brings this ‘cause worthy’ wine to Maharashtra.
Senior Vice President & Chief Winemaker, Sula Vineyards Karan Vasani has crafted Kādu from the choicest premium wine grapes to produce beautiful easy drinking varietals. Offered in 3 roaring options – the Kādu Chenin Blanc has notes classifying as slightly sweet, floral and fruity, while those preferring lush, medium bodied and peppery notes with subtle oak can opt for the Kādu Cabernet Shiraz. Kādu Shiraz Rosé, an absolute favourite, is light, fruity and full of luscious berry flavours.
India is home to these glorious beasts through its many reserves. Over the years, decreasing habitat and increase in poaching etc. has brought the numbers of India’s national animal to the verge of extinction. Working towards protecting tigers and encourage the cause of tiger conservation, Sula Vineyards has stirred up another change in the wine industry. With each bottle sold, Kādu will make a donation towards tiger conservation in the state.
To ensure the optimum end-use of the funds contributed, Sula Vineyards has collaborated with Sanctuary Nature Foundation designed to empower and support grassroots conservationists across India. The brand’s legacy in supporting such a noble cause reflects in the success of Mud on Boots, which supported tiger conservation in Karnataka.
Speaking on the launch, Rajeev Samant, Founder and CEO, Sula Vineyards, said, “It is imperative for businesses to realize their responsibility towards the environment. As the pioneers of Indian wine, we want to contribute to the great work being done to protect tigers, in the way that we know best – creating fine wines! Kādu is homage to our love for wildlife conservation! And after Karnataka, we aim to support this noble cause in Maharashtra”
Bittu Sahgal, Founder, Sanctuary Nature Foundation said, “Sula Vineyard’s commitment to donate a percentage of proceeds from the sale of Kādu to Sanctuary’s Mud on Boots Project has enabled incredible wildlife conservationists working on the ground in the Cauvery landscape of Karnataka. We now welcome its launch in Maharashtra, and look forward to impacting positive change at the grassroots level here too.”
Try out such cause worthy varietals at a store near you. All the three variants will be available in 2 different sizes priced at Rs. 625 (750ml) & 350 (375ml) respectively in Maharashtra.