SulaFest celebrates a decade with stellar performances and much fanfare!


The 10th Edition Of The Music Festival Wraps Up On A High! 

As a decade of popular annual gourmet world music festival – SulaFest wraps up, the excitement and high of the festival still lingers in the air. The 10th edition of the ever-growing music festival that draws in wine and food lovers from across the globe, was a sell-out event, flooded with fest-goers attending the fest over three days. Bringing to fore a variety of music, gourmet food, wines, a selection of beer and liquor labels and fashion while giving fest-goers an opportunity to camp at the Tent City amidst the beautiful Sula Vineyards, the 2017 edition of SulaFest was yet another memorable event for wine connoisseurs with a penchant for music.

Marking the celebrations, this SulaFest was bigger and better than ever with not two but three days of unlimited music, wine and fun at Sula Vineyards. From popular Indian artists such as Nucleya, Indian Ocean and The Raghu Dixit Project setting the stage on fire on the first day to acclaimed global artists such as Bloc Party with its India debut at SulaFest 2017, Infected Mushroom, SwinGrowers, Loco & Jam and Dana Ruh wowing the crowds with their music, this year’s artist line-up made the 10th edition of the festival a true “World Music Festival”!

With three stages – Amphitheatre, Atmasphere and the brand new Tropical – and more than 120 artists performing across the three days, music lovers enjoyed everything from Indie Rock to Electronica to Reggae to Afro and much more. Nucleya’s performance ended Day 1 with the crowds grooving to his tune even as bursts of confetti showered the air in a surge of color. Day 2 has audiences swinging to Bloc Party’s electronica infused rock hits such as “She’s Hearing Voices” and the final day ended with twice ranked “10 Best DJ’s”, Infected Mushroom driving the crowds wild with their beats!

At Amphitheatre BLOC PARTY (London | Indie rock, Post-punk revival, Alternative dance, Art punk, Post-Britpop), INFECTED MUSHROOM (Haifa, Israel | Psytrance, Electronica, and Psychedelic), AFRO CELT SOUND SYSTEM (India Debut at SulaFest 2017 – UK | Afro, Irish, Electronic, World), DUBIOZA KOLEKTIV (India Debut at SulaFest 2017 – Bosnia | Balkan, Reggae, Ska and Punk), SWINGROWERS (India Debut at SulaFest 2017 – Italy), INDIAN OCEAN, DONN BHAT + PASSENGER REVELATOR, THE FANCULOS, THE SKA VENGERS, YOUR CHIN, THE RAGHU DIXIT PROJECT, DHRUV VOYAGE, KABIR CAFÉ, CHHABB, HILIGHT TRIBE, SAX MACHINE, ZOYA

At Atmasphere: NUCLEYA, LOCO & JAM (UK | Northern Irish (Techno), JAN BLOMQVIST & BAND (India Debut at SulaFest 2017 – Germany | Electronica, Indie), DANA RUH (Germany), NICO STOJAN, WOUTER DE MOOR, BIT OF BOTH, TEJAS BELKOND, AYESHA PRAMANIK, SHAUN MOSES, MURTHOVICH, ERNESTO ALTÉS, IGOR MARIJUAN, PRIYANJANA

At Tropical: SPACEJAMS, LIKWID, ANEYELATOR, SHY-O, CHRIST BURSTEIN, WHATEVER WITCH IS, PETER SCHUMANN, KTO, LOOPKIN, M.MAT, DADA DISCO, BABA ROBIJN, RANJIT ARAPURAKAL, AJAY JAYANTHI, GUTO, VICTORIA BOURKE, SIMON SAX, LALIT RAWAT

Adding to this heady mix was a selection of the world’s finest wines and liquors that were on array at the festival along with a variety of gourmet cuisine. Fest-goers could enjoy a wide selection of drinks including beer, vodka, whiskey, tequila, cognac and liqueur from around the world by Sula’s import arm Sula Selections and others as they reveled in the magic of music rafting through the vineyards.

Sulafest Nashik
Sulafest Nashik

All wines from Sula – Red, White and Rose flavours were available at SulaFest. In addition, wines from around the world from the Sula Selections portfolio including Hardys from Australia, Trapiche from Argentina, Mud House from New Zealand, Kumala from South Africa, Ruffino from Italy, Cono Sur from Chile, Le Grand Noir from France, Bouchard Aîné & Fils from Burgundy in France, Piper-Heidsieck from France were available. There were more than 40 wines on offer at the fest.

Adding a ‘healthy’ element to this year, fest-goers could participate in SulaFest’s sunrise yoga sessions on the open grounds at the Tent City in collaboration with The Yoga House – and even partake in a morning SulaFest run to get their energy levels back on track! RAW Pressery, a co-sponsor of SulaFest 2017, ensured that their cold pressed juices and drinks kept people energized throughout the festival weekend, especially with the new flavour launched at the festival. For those looking to do a spot of shopping, there were stalls selling a host of cool merchandize from brands such as Kamaltara, Get Set Party, Chronicle designs, Rang Potli at the SulaFest Bazaar.

While fun was definitely on the agenda at SulaFest 2017, it was not without a touch of responsibility. From eco-friendly décor to designated waste management initiatives to four local NGOs being allocated complimentary stalls to raise awareness about their cause and raise funds – SulaFest was the perfect platform to initiate and drive change.

Celebrities such as Arjun Khanna, Kim Sharma, Kabir Bedi, Vineet Jain, Sapna Bhavnani, Aparna Badlani, Narendra Kumar, Prahlad Kakkar, Ranvir Shorey, Kelvin and Andrea Cheung amongst others were seen soaking up and the sun as they enjoyed the array of global music ringing through the vineyards.

With the decade long celebrations of SulaFest coming to an end, Rajeev Samant’s, CEO – Sula Vineyards, vision of bringing the live music scene to India wraps up with much revelry and pomp.

Raimund Imo, Festival Director of SulaFest 2017 says, “What an incredible weekend this has been! The vibe has been electric with hi energy fest-goers and some amazing line-ups. We are sure everyone has had the time of their life, and this just validates our belief that SulaFest is the country’s most eagerly awaited festival weekend. Next year, we embark on the beginning of another decade of SulaFest and we promise that it will only be bigger and better than ever!”

Speaking about SulaFest 2017, Cecilia Oldne, Global Brand Ambassador and Vice President – Marketing, Sula says, “Wow – it’s crazy – we have completed 10 years of celebrating music and wine! SulaFest 2017 has been by far one of our biggest and best – with all our records surpassed! It is the support of our amazing partners and of course the biggest names in the music industry who believe in bringing their music to the world that has made a decade of SulaFest such a huge success! Cheers to the team and all those you made this happen – SulaFest 2017 was pure magic! And of course, the amazing crowd who completed the vibe! It was indeed a beautiful weekend under the Sula sun!”

As we wait for the next edition of SulaFest, it can only get grow in leaps and bounds as Sula continues to celebrate music and wine in a unique manner!

More about the fest at www.sulafest.net #SulaFest

About Sula Vineyards:

Sula Vineyards is by far India’s first choice in wine. Their award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported throughout the world. Sula is on track to sell a million cases of wine in 2016.

Sula is also a pioneer in India’s wine tourism opening the country’s first winery Tasting Room in 2005 and first vineyard resort, Beyond by Sula, in 2007. With over 230,000 visitors last year, Sula is one of the most visited wineries in the world and the #1 spot where Indians first taste wine.

Sula Vineyards recently won the prestigious Drinks Business Award 2016 for the ‘Best Contribution to Wine and Spirits Tourism’! This is the first time an Indian company has won a Drinks Business Award.

Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture and support the local rural economy. Sula is well on its way to becoming one of the world’s most sustainable wine producers.

In addition, the company is also a leading wine and spirits importer, with Sula Selections, a portfolio of prestigious brands like Remy Cointreau, Hardys, Cono Sur and Asahi. For information on the entire Sula brand portfolio, visit www.sulavineyards.com

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